BetterMe

Enhancing User Engagement and Satisfaction in the BetterMe App

ABOUT BETTERME

BetterMe is a wellness ecosystem of apps that provides personalized workout and nutrition plans supported by comprehensive progress tracking and cognitive therapy practice-based tips.

MY ROLE

UX research

UX design

UI animation

SCOPE OF WORK

RESEARCH

Problem framing
Gantt chart
Heuristic analysis
Model Canvas
Survey
In-depth interviews with transcriptions
Secondary research

IDEATION

Design question

DESIGN

UI Animation

IMPACT

Transitions between screens have become smoother
New features suggestions

RESEARCH / THE CHALLENGE

GOALS

The team identified a critical issue of users disengaging from the app and losing interest in their workouts. The primary objectives were to boost retention metrics in the workout section, enhance post-workout satisfaction, and instill a sense of accomplishment. Additionally, the team aimed to motivate users to subscribe after completing three workouts.

RESEARCH / MY ROLE

MY CONTRIBUTION

Initially tasked with improving the user experience through animation, I took the initiative to lead and broaden the scope.

I spearheaded the research:

Conducted a heuristic analysis
Scrutinized the business model through a model canvas
Executed surveys
Conducted in-depth interviews

This comprehensive approach revealed significant opportunities for product development.

RESEARCH / SURVEY

SURVEY RESULTS

To gather data, I enlisted respondents from group training sessions and collaborated with club organizers to distribute the survey within the community.

50%

respondents exercise every day

50%

respondents exercise weekly

Respondents use such competitor applications:

NTC

NRC

Runastic

Strava

GymUp

RESEARCH / INTERVIEWS

HYPOTHESES AND INTERVIEW GOALS

Hypothesizing that individuals using sports apps lead busy lives and require support and motivation during workouts, I aimed to confirm these assumptions and pinpoint situations demanding coach assistance. This strategic insight aimed to inform improvements in the user experience.

INTERVIEW
METHODOLOGY

Utilizing the "Hook method," I crafted questions categorized into Abstracts (determine), Emotions (compare), Facts (evaluate), and Details (concept of importance).

This approach elicited detailed responses, observing respondents' emotions and understanding nuanced experiences.

UNDERSTANDING THE USER AND
INTERVIEW RESULTS

The research validated the hypothesis, revealing users' desire for motivation and coaching support, particularly in challenging exercises like strength training and push-ups.

Recommendations included incorporating sound accompaniment and animated interfaces to provide timely assistance.

IDEATION

NEW STRATEGIES FOR THE APPLICATION

Enable in-app communication for users to support and motivate each other.
Facilitate user expression by allowing them to share post-training impressions and emotions.
Introduce scheduled group training events, enhancing user engagement through timely notifications and advanced announcements.

IMPACT

SETTING THE NEXT GOALS

Animations significantly improved the user experience.
Research insights deepened team understanding and guided further development.
Presented innovative features, fostering a more engaging and supportive user environment.

This case study illustrates how strategic research and a holistic approach to problem-solving resulted in a more compelling fitness application, enhancing user satisfaction and retention.